Finding the right stylist can feel a little like dating—you want someone who understands you, your style, your routine, and your vision. At Urban Eve, we believe that a great hair experience starts long before you sit in the chair. It starts with the right match.
That’s where MYA comes in.
The MYA Matchmaking Quiz, available directly on our website, is designed to connect you with a stylist who truly fits you—not just your hair type, but your personality, preferences, and lifestyle.
CONNECTING CLIENTS WITH INDUSTRY PROFESSIONALS
MYA isn’t just a quiz—it’s a powerful technology built to create meaningful, lasting relationships between clients and beauty professionals. By understanding what matters most to you, MYA helps pair you with a stylist who aligns with your goals, whether that’s low-maintenance color, bold transformations, or simply someone who matches your energy. While every stylist at Urban Eve is highly trained and talented, the real magic happens when the connection feels effortless.
The beauty industry has long faced a challenge: turning first-time visitors into long-term clients. Many salons invest heavily in marketing, yet industry-wide, new client retention hovers around just 30%.
Recognizing this gap, Kati Whitledge set out to create something better—something that doesn’t just bring clients in, but keeps them coming back.
The result is MYA: a system that helps salons truly understand their clients from the very beginning, creating personalized experiences that build loyalty, trust, and long-term relationships.
A SMARTER WAY TO FIND YOUR STYLIST
MYA goes beyond surface-level questions. It considers your:
- Personal style and beauty goals
- Daily routine and maintenance preferences
- Budget and service expectations
- Personality and communication style
This thoughtful approach allows us to match you with a stylist who not only delivers great results—but makes you feel completely understood throughout the process.
RESULTS THAT SPEAK FOR THEMSELVES
Since its creation, MYA has made a major impact across the beauty industry:
- Over $20 million in revenue generated for salon partners
- More than half a million successful client-to-stylist matches
- A growing mission to reach $50 million in revenue for members
But beyond the numbers, the real success lies in the relationships it creates—connections that turn first visits into long-term loyalty.
MORE THAN HAIR—IT’S ABOUT CONFIDENCE
At its core, MYA was built on a simple belief: everyone deserves to feel confident in their appearance. That confidence comes from more than just great hair—it comes from feeling seen, heard, and cared for.
By tailoring each experience to your personality, lifestyle, and preferences, MYA helps us deliver exactly that.
READY TO MEET YOUR MATCH?
If you’ve ever wondered what it would feel like to have a stylist who just gets you, now’s your chance.
Take the MYA Matchmaking Quiz on our website today and get paired with your perfect stylist at Urban Eve. It only takes a few minutes—and it’s the first step toward your best hair yet.